Products that ship, and designers who grow.
Most of my 20+ years have gone into hardware that had to survive a cost target, a tooling schedule, and a launch date. At Verizon, I led design direction for connected hardware across a $2B portfolio, working across engineering, product, manufacturing, and suppliers to move programs from strategy through production. I founded and ran a premium accessories brand, which means I’ve also negotiated with factories, set pricing, managed inventory, and answered customer emails. Today I lead product development through Crafted by, working with hardware startups and established brands from early strategy through production.
The other part of the job is people. I’ve built and directed design teams, coached first-time design leads through the shift from IC to manager, and guest lectured, mentored, and reviewed student work at SCAD, Georgia Tech, and Auburn. I also founded Industrial Designers International, now a community of 2,700+ designers. Design leadership scales craft through the team, and that’s the part of the work I care most about.
What others have to say
“Most designers I’ve worked with either nail the aesthetics or understand the business side, but Blair does both.”
Blake C. Tannery
Partner, Executive Creative Director, ICON
“I appreciated that he brought both human factors and solid industrial design to the project. Further, I was impressed with the speed of execution and coming up with a large variety of options that we could choose from.”
Kevin Bokelman
Vice President - Automation and Device Development, Aspen Neuroscience
“Blair has a fantastic eye for the nuance and detail of design whether in the context of consumer product exploration or graphic treatment and trade dress.”
Mark Rowan
President, Griffin Technology
“He was always great to partner with on cross organizational initiatives on design standards and broader portfolio consistency as he’s adept at seeing both the forest and the trees at the same time.”
Andy Toth
Verizon
“One of Blair’s greatest strengths is his ability to generate multiple viable approaches to any design challenge quickly.”
Dr. David A. Gilbert
Founder/CEO, Evermind
“Talking with Blair about how to generate alignment across the business has been very helpful for me and I look forward to celebrating his future successes.”
Paul Boshears, PhD
Verizon Connect
“Blair is a creative problem solver and industrial designer who has practical ideation and design skills coupled with people management skills.”
Wally Walter
Verizon Connect
“Blair Hasty is an ambitious and talented Industrial Designer with a gift and talent for creating functional, consumer experiences.”
Gary Robinson
Chief Revenue Officer, CelluComp
“Creative mind with a valuable opinion on what works best, based on brilliant, proven work that tells a story and sells product.”
Edward (Eddie) Raldiris
Creative Director, Anthem Worldwide