Work With Me.

Sometimes you don't need an agency. You need an experienced person in your corner.

I help companies and design teams make better products, stronger decisions, and real progress. Here are a few ways we can work together.

Portrait of Blair Hasty, industrial designer and design leader.

20+

YEARS

40+

BRANDS

100+

PRODUCTS

$2B+

PORTFOLIO

Two decades of industrial design, product development, and design leadership.

1M+

UNITS SHIPPED

01 / FRACTIONAL DESIGN LEADERSHIP

Senior design leadership, without the full-time hire.


For companies with designers, engineers, or product teams already in place that need experienced leadership to set direction, improve decision-making, and keep development moving.

Leadership through influence, not headcount.

TRANSLATE → ALIGN → DIRECT → SHIP

BEST FOR

  • Growing product teams

  • Leadership gaps

  • New design functions

  • Major product initiatives

ENGAGEMENT

Ongoing · Embedded with your team

Cadence defined around the need

“Blair has a unique talent for helping others improve their work without undermining their ownership, offering fresh perspectives that elevate the entire team's output.”

Dr. David A. Gilbert · CEO, Evermind

02 / DESIGN LEADERSHIP COACHING

Become better at leading design.

Designers get promoted for great work, then handed a team with no training. Most first-time leads hide the gap and wing it.


Design leadership scales craft through the team.

One-on-one coaching for designers moving from individual contributor into leadership, or design leaders who need an experienced outside perspective on real problems.

“Blair brings structure to ambiguity, strengthens design inside the business, and develops people.”

Clayton Burnett · Design Leader, Leedarson IoT Technology Inc.

BEST FOR

  • New design managers

  • Directors

  • Senior ICs moving into leadership

  • Small-team design leads

ENGAGEMENT

1:1 · Recurring sessions

Real problems, not curriculum

03 / CREATIVE CATALYST

Get a good team unstuck.


A short, focused intervention when a capable team needs outside perspective, a new direction, or enough momentum to move a difficult program forward.

BEST FOR

  • Internal design teams

  • Stalled programs

  • Early product exploration

  • Outside perspective

ENGAGEMENT

WORKSHOP

Focused working session

SPRINT

Short, bounded engagement

AUDIT

Independent outside assessment

“Blair has a fantastic eye for the nuance and detail of design whether in the context of consumer product exploration or graphic treatment and trade dress. In my experience he was equally comfortable with applied design work that extended upon or fit into an existing context or unbounded ‘blue sky’ exploration.”

Mark Rowan · CEO, Griffin Technology

NEED A PRODUCT DESIGNED?

That’s Crafted by.

If you need industrial design, engineering, prototyping, manufacturing support, or a multidisciplinary team to take a product from idea through production, that’s what Crafted by is for.

NOT SURE WHAT YOU NEED?

Let’s talk.